YOU CAN COMMUNICATE ABOUT THE EVENT:

Northern Europe's largest coffee festival, Helsinki Coffee Festival, and the Ice Cream & Chocolate Carnival will take place from April 25-27, 2025, at Kaapelitehdas in Helsinki. A high-quality, immersive event bringing together the best coffees, teas, kombuchas, ice creams, and chocolates.

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The events will delight all the senses, and while tasting, you can enjoy music played by a DJ in a unique atmosphere. With one ticket, you can access both events, the Helsinki Coffee Festival and the Ice Cream & Chocolate Carnival, which are held at the same location at the same time.

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HELSINKI COFFEE FESTIVAL

Northern Europe's largest coffee festival, Helsinki Coffee Festival, is celebrating its 10th anniversary from April 25-27, 2025. At the festival, you can taste coffee from smaller and larger roasteries, tea, and kombucha, test coffee equipment, learn different ways to make coffee at home, and discover new favorite flavors. The event will also choose the Coffee, Tea, and Kombucha of the Year.

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#helsinkicoffeefestival #parempaa kahvia kaikille
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IG @helsinkicoffeefestival
FB https://www.facebook.com/helsinkicoffeefestival
FB event page: https://www.facebook.com/events/1314319519577923

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EXAMPLE POST:

“ Northern Europe's largest coffee festival, @helsinkicoffeefestival, is celebrating its 10th anniversary from April 25-27, 2025! Come taste better coffee, tea, and kombucha, test coffee equipment, learn new ways to make coffee at home, and discover new favorite flavors. Also, meet us at our stand!

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At our stand, you'll find:
Xxx
Xxx
Xxx

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At the same time, the Ice Cream & Chocolate Carnival is happening at Kaapelitehdas. With one ticket, you can access both events.

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#helsinkicoffeefestival #parempaakahviakaikille “

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SOCIAL MEDIA MATERIALS 2025

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YOU CAN COMMUNICATE ABOUT THE EVENT:

Northern Europe's largest coffee festival, Helsinki Coffee Festival, and the Ice Cream & Chocolate Carnival will take place from April 25-27, 2025, at Kaapelitehdas in Helsinki. A high-quality, immersive event bringing together the best coffees, teas, kombuchas, ice creams, and chocolates.

‍

The events will delight all the senses, and while tasting, you can enjoy music played by a DJ in a unique atmosphere. With one ticket, you can access both events, the Helsinki Coffee Festival and the Ice Cream & Chocolate Carnival, which are held at the same location at the same time.

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ICE CREAM AND CHOCOLATE FESTIVAL

Come indulge at the Ice Cream & Chocolate Carnival at the atmospheric Kaapelitehdas from April 25-27, 2025! At the event, you’ll discover the summer’s new flavors, ice cream tastings, high-quality ready-to-eat portions, and a variety of chocolate flavors. You can also buy different artisan chocolates to take home. The carnival will choose the Ice Creams and Chocolates of the Year in different categories.

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#jskarnevaali #icecreamandchocolatecarnival
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IG @jskarnevaali
FB https://www.facebook.com/jskarnevaali/
FB event page: https://www.facebook.com/events/1314319519577923

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EXAMPLE POST:

“ Come indulge at the Ice Cream & Chocolate Carnival at the atmospheric Kaapelitehdas from April 25-27, 2025! At the event, you’ll discover the summer’s new flavors, ice cream tastings, high-quality ready-to-eat portions, and a variety of chocolate flavors. You can also buy different artisan chocolates to take home.

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Visit our stand, where you'll find:
Xxx
Xxx
Xxx

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At the same time, Northern Europe's largest coffee festival, Helsinki Coffee Festival, will also be taking place at Kaapelitehdas. With one ticket, you can access both events.

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#jskarnevaali #jäätelöjasuklaakarnevaali “

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SOCIAL MEDIA MATERIALS 2025

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SOCIAL MEDIA ACCOUNTS, WITH A TOTAL OF OVER 24 000 FOLLOWERS

Helsinki Coffee Festival - Facebook

Helsinki Coffee Festival - Instagram

Ice cream and chocolate carnival - Facebook

Ice cream and chocolate carnival - Instagram

Event page - Facebook

Professional day - LinkedIn-event

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OTHER CHANNELS

- Newsletter (B-to-B, B-to-C with over 10,000 subscribers)

- Website, with nearly 30,000 visits/month near the event

- Ticketing marketing channels reaching past attendees

- Marketing partnerships

- Press releases and article proposals for the media

- Outdoor advertising

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MEDIA COVERAGE - 2024

The event received extensive media coverage in various outlets: radio, TV, print, and online media.
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The event was widely covered in international media through the AI coffee, including mentions in outlets such as The Independent, MSN, and Yahoo! Finance. The event has been mentioned in news and blogs 372 times, with a reach of nearly 1.2 billion and an AVE value of €10 million.

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MEDIA COVERAGE IN FINLAND:

- Over 20 million reach

- Outlets such as MTV, Iltalehti, Ilta-Sanomat, Yle, Helsingin Sanomat, Kotiliesi, Aamulehti covered the event.

- Yle Radio Suomi, Radio Helsinki, and MTV Huomenta Suomi also featured the event.

- Several social media influencers mentioned the event and created content.

- The social media advertising campaign reached over 442,000, and the event was also promoted through Kaapelitehdas’ outdoor advertising.

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VISITORS - 2024

In 2024, we achieved a record number of visitors – over 10,000!
Key age groups:

26-33 (37%)

34-42 (23%)

41-49 (14%)

The events attract especially people from the Helsinki metropolitan area, Southern Finland, and Tampere and Turku regions.According to our survey, visitors are particularly interested in learning about coffee and tea.

THE CREATORS BEHIND THE EVENT

Over 10 years ago, three friends gathered to taste some coffee that one had brought back from a trip. The conversation turned to Finns' love for coffee, and the thought arose – why isn't there a coffee festival in Finland?

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At the time, the only coffee festival was in London. After a couple of sips, the friends decided to combine their event organizing skills and passion for better coffee. The first Helsinki Coffee Festival was held in Suvilahti’s Kattilahalli in the spring of 2015.

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In five years, the event doubled its number of visitors and introduced tea, chocolate, and ice cream. The festival continued to thrive with passion and excitement. Later, kombucha was also included.

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Even during the pandemic years, the team grew. They wanted to believe in a brighter future. The event broke attendance records with over 9,000 visitors in 2022.

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The driving force was a belief in the team’s work and the increasing demand for high-quality events and experiences in the midst of a gloomy world situation. The audience record was also achieved in the following years, and today Kaapelitehdas fills with over 10,000 food lovers every April.

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In 2025, Northern Europe's largest coffee festival, Helsinki Coffee Festival, will celebrate its 10th anniversary, alongside the year’s most delicious event, the Ice Cream & Chocolate Carnival at Kaapelitehdas in Helsinki.

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Just like good friendship, a great event lasts and improves year after year. It moves forward with passion and love.

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WHY PARTICIPATE AS AN EXHIBITOR?

- A target audience passionate about quality products.

- Professional Day on Friday from 11 AM to 5 PM gathers potential B2B customers.

- Popular competitions with broad media coverage that can boost sales, visibility, and marketing efforts.

- Two events in one: the opportunity to reach new premium-quality product consumers.

- A fantastic atmosphere – there’s no event quite like it.

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WHY PARTICIPATE AS A VISITOR?

- Over 70 companies participating (will be updated).

- Taste hundreds of different coffees, teas, kombuchas, chocolates, and ice creams, and discover your new favorite flavors.

- Be the first to taste award-winning products.

- Get to know the latest trends in coffee, tea, kombucha, chocolate, and ice cream.

- A multi-sensory experience: In addition to the delicious treats, enjoy the event’s unique atmosphere, DJ music, and other exciting experiences.

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