Tea is the new wine

• Gatsby Cutler, Théhuone

Discussion in Finnish. Wine is often carefully selected in restaurants, with significant time and attention dedicated to it — but tea has been left in the shadows. Yet, tea has the potential to become the next wine.

Brand, Strategy & Social Media – Keys to Café and Restaurant Marketing

• Emmi Paunonen, Head of Production and Development, MarkkinointiKollektiivi

Discussion in Finnish. Emmi Paunonen, Production & Development Manager at MarkkinointiKollektiivi, will share her top tips for effective marketing and how strategic thinking drives results. In her talk, Emmi will provide tools for branding cafés and restaurants, explain where strategic marketing starts, how to stand out from the competition, and offer hands-on tips for social media marketing.

Filter Coffee, Decaf Coffee, Tea, Kombucha, and Chocolate of the Year

• How the Winning Products Were Created

Interviews with the Competition Winners

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Come to make coffee cocktails at the drink lab in the bar on the 2nd floor (separate fee). In the Kyrö Distillery's cocktail lab, you'll learn to make the classic coffee cocktail, the espresso martini, using freshly ground espresso beans. You can sign up for the cocktail lab in advance at the event on the second floor at the BAR; there's room for 10 people at a time. K-18.

Drink Lab times:

Friday, April 25th at 3:00 PM, 4:00 PM, 5:00 PM, 6:00 PM

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Welcome to take a moment of tranquility amidst the festival buzz! Once again, the immersive experience provided by Théhuone, which many festival-goers have found to be a highlight, can be found on the 2nd floor.

This year, the Silent Tea Room aims to delve into the most secret place of all: ourselves. Tea and sound will serve as our guides. To benefit from the session, all you need is an open mind and a willingness to use your imagination while tasting tea.

Sessions last about fifteen minutes and are almost always conducted in English, tailored to the needs of the audience.

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Join the elite of tea guides, Gatsby, in the Silent Tea Room at the Helsinki Coffee Festival's Silent Oasis.

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Silent Tea Room Schedule:

Friday: 3:30 PM – 5 PM Olong ja Púer tea

Saturday: 12:30 PM – 2 PM Japanese green tea and 4 PM – 5:30 PM Olong ja Púer tea

Sunday: 12:30 PM – 2 PM Japanese green tea and 3 PM – 4:30 PM Olong ja Púer tea

The Price of Coffee – Why Has Coffee Become More Expensive?

• Interview

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What Can We Learn from Swedish Roasteries and coffee culture?

Interview with:

• Anne Lunell, Koppi Roastery

Anne Lunell is a renowned coffee professional and co-founder of Koppi Coffee Roasters. A former Swedish Barista and Brewers Cup Champion, she is dedicated to quality and sustainability in coffee. Anne travels the world building long-term partnerships with producers and frequently serves as a head judge at international coffee competitions.

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Maximum of 50 participants. We'll play 2 rows, and the caller for the first row bingo gets an ice cream coupon. The winner of 2 rows gets tickets to next year's event.

Espresso of the Year, Limited Edition Coffee, and Ice Cream Awards in Various Categories

• The competitions for Espresso of the Year, Limited Edition Coffee, and Ice Cream in various categories will take place during the event on Friday, April 25th.

Winners will be announced and awarded on the same day.

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